The price of raffle tickets depends on the value of your prizes and how many you can reasonably expect to sell. It also depends on your audience’s demographic and financial means.
Often, supporters buy tickets because they want to support a cause or the prize, but some are motivated by convenience. Consider offering multiple payment methods to encourage ticket sales.
Prizes
Choosing the right prizes for your raffle will help you reach your fundraising goals. The prize should be of value to your target audience and have a high enough retail value to attract buyers.
For example, tickets to see a popular band or artist will do well, especially if the winner can get front-row seats. A local photographer might offer a session for a family photo. A Yeti insulated ice chest or other equipment can encourage outdoor enthusiasts.
Raffles should be planned and promoted well in advance of the drawing date to allow supporters time to purchase tickets. Schedule regular social media posts about the raffle to keep it top of mind for your audience. Recruit volunteers and donors to become ambassadors and help spread the word. Organize promotional events or community fairs where people can learn about the raffle and buy tickets on the spot. Bundle pricing, where participants receive discounts if they buy multiple tickets together, is another way to increase ticket sales.
Formats
Many organizations sell raffle tickets to raise money for a project or cause. They are available in a variety of formats, including booklets and single tickets that can be printed on any printer. The tickets are usually perforated, so one half stays in the ticket book and the other is given to a patron. The prices of the tickets depend on the prize and how much the organization wants to raise.
A raffle ticket should include the name of the organizer and a short description of the prizes. It should also indicate the date of the draw. The organizer may include buying incentives on the ticket to encourage patrons to buy more.
A unique number should be printed on each ticket. This helps in tracking the winner and avoiding disputes. The tickets should also contain the name of the organization and the contact information in case of any queries or clarifications. This will lend credibility to the event and make it more appealing to participants.
Printing
If you want to save time and money, consider buying a roll of tickets from an online printing service. These are usually perforated and can be printed with unique numbers or bar codes. Alternatively, you can design your own raffle ticket using a website such as Canva, which has a variety of templates designed specifically for this purpose.
Once you have a design, print it on paper suitable for tickets. Consider getting a slightly thicker paper or one in a different color than white to make it harder for people to duplicate the tickets. You can also add a numbering system to each sheet of tickets to prevent fraud.
Promote your raffle with posters, flyers, and social media posts to reach a larger audience and drive ticket sales. If possible, work with local businesses to sell tickets in exchange for promotional support. If your organization has a website, create a dedicated page to provide convenience and accessibility for supporters who wish to purchase tickets online.
Online
An online raffle allows your organization to reach a wider audience than in-person events. It also helps you control ticket prices and expenses, resulting in more money raised for your cause.
A key factor in setting ticket prices is the value of your prizes. If your prize package includes high-value items, you can raise more funds by selling tickets at a higher price. However, if your audience has limited financial resources, you might want to keep the ticket prices low.
Another way to increase your chances of success is to promote the raffle on social media. You can run targeted ads on Facebook, Instagram, Google, and others to ensure your message reaches people who will be able to attend the event. Use ad platforms that let you choose locations and time zones to avoid wasting ad dollars on audiences who will not be able to participate. You can also ask influencers and community admins to spread the word about your raffle.
